Increased corporate spending and travel technology innovations drove optimism, despite some controversies associated with the direction and pace of change. Underneath that expectant surface, however, ...

Here's How Delta Will Use AI For Prices By the end of the year, Delta is planning that 20% of its ticket prices are to be ...

Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which ...

Now, Delta Air Lines is applying it to something far more direct: the price of your ticket. The airline is testing a new system that uses AI to calculate fares based not just on timing or demand, but ...

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...

In the latest sign that we're living in a late-stage capitalist hellscape, US airline Delta is looking to harness the power ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

AI will determine the highest possible price that each individual passenger is willing to pay for their flight ticket. Delta ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

The airline is currently testing AI-powered pricing on 3% of fares, but it plans to expand to 20% of them by the end of the year.