At its August Open Meeting, the FCC adopted a Notice of Proposed Rulemaking to reexamine the Emergency Alert System. Now the ...

The National Association of Broadcasters outlined areas where EAS can be improved, including better geotargeting, weather ...

The NAB is pressing the FCC to modernize the EAS responsibly, warning that radio and TV must remain the trusted “first ...

American, anti-tariff sentiment extended into the larger Canadian advertising market? It depends on who you ask.

Much like scientific experiments, optimization processes are data-driven. Fundamentally, your current website traffic provides data on which you are able to base optimization decisions in order to ...

By combining the AI-powered contextual intelligence of Silverpush Mirrors for YouTube with Adsquare’s location measurement ...

Push notification services offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores. To get results, app owners must strike a fine balance – send ...

The real risk isn't in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading ...

The group said it supports efforts “to enhance EAS, while preserving and promoting the legacy EAS system as a critically ...