The National Association of Broadcasters outlined areas where EAS can be improved, including better geotargeting, weather ...

Much like scientific experiments, optimization processes are data-driven. Fundamentally, your current website traffic provides data on which you are able to base optimization decisions in order to ...

By combining the AI-powered contextual intelligence of Silverpush Mirrors for YouTube with Adsquare’s location measurement ...

Founder and CEO of Kobzza Marketing Agency, a home-service digital marketing and SEO company serving clients across Canada and the USA. For over two decades, Google Search has shaped how people find ...

New state restrictions make it harder to reach customers − for example, on Instagram − about promotions, events, or new ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to s ...

Push notification services offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores. To get results, app owners must strike a fine balance – send ...

Push notification technology was first introduced by Apple Inc. back in June 2009, alongside its iOS 3.0 version. Push notifications allowed third-party app developers to send messages to their apps’ ...

The group said it supports efforts “to enhance EAS, while preserving and promoting the legacy EAS system as a critically ...