Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Max subscription holders, you’re gonna laugh when I tell you this: HBO Max is the new-old name for this streaming destination ...

Warner Bros. Discovery is changing the name of its Max streaming service to HBO Max this summer. The service was formerly ...

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Discovery explained that the decision to return to the HBO Max brand was multi-layered, citing the success of WBD’s streaming services and shifts in consumer behavior. “This evolution has also ...

IMAGE DISTRIBUTED FOR THE NEW YORK STOCK EXCHANGE - WarnerMedia and HBO Max (NYSE: T ... “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further ...

The return to HBO Max also marks an "implicit promise" by the company to deliver unique and premium content, Warner Bros ...

Everything old is new again. What goes around comes around. Time is a flat circle. And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known ...

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...