Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Max brought back its former name, HBO Max, on Wednesday, according to a press release. The company first announced the change to the streaming service during its Upfront presentation in May, and ...

Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, according to streamer insiders. The flip won’t happen simultaneously, but customers will see ...

The ridiculousness of this whole endeavor is best captured by a USA Today article published this morning titled “Max is HBO ...

HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max ...

As of Wednesday, HBO Max is no longer Max and is back to being HBO Max, just on the Max platform. We know, it’s confusing.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max.. The change ...

How HBO Max Is Trolling Its Own Name Change. Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.

The service debuted as HBO Max in 2020, only to have its name changed to Max in 2023 as a result of a merger between Discovery Networks and Warner Media that created Warner Bros. Discovery.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...