OpenAI wants to be social media now; retail marketers need to appease the bots; and yes, even Peloton is pivoting to AI.
Just a couple of decades ago, a media agency`s main role was to help its clients choose which mass media buys would be best ...
Bookmakers continue to receive mixed signals around taxation from the Labour government as the Autumn budget edges ever ...
Discover how DSPy is automating prompt engineering, transforming AI workflows, and helping businesses scale with precision and efficiency.
It’s no secret that while affiliate marketing done properly can be a very lucrative sector, but scratch beneath the surface ...
Jon Hyman, co-founder and CTO at Braze, explains how AI agents will increase customer spending and boost loyalty.
Jason Downie, Making Science RAISING global CRO, described generative AI and agentic AI with the analogy of a baseball game.