OpenAI wants to be social media now; retail marketers need to appease the bots; and yes, even Peloton is pivoting to AI.

Friday marks the end of week one of the antitrust remedies trial between Google and the Department of Justice (DOJ). The ...

Sports-betting is evolving at breakneck speed, driven by shifting regulations, rapid tech innovation, and a surge of new entrants competing for the same passionate audiences. Across the globe, new ...

Gas stations and convenience stores are sitting on a goldmine of untapped physical advertising space, from the pump to ...

The Holo UAE campaign was rolled out across OOH, digital and social media, CRM and retargeting, search and programmatic, ...

Advertisers have been urged to make the most of "underutilised" inventory from news publishers, despite brand safety myths.

Winner-take-all economics driven by data and AI are reshaping advertising into a three-way race between mega-agencies, ...

Without a break up of its ad tech monopoly, the DOJ argues, Google will find another way to cheat.

Just a couple of decades ago, a media agency`s main role was to help its clients choose which mass media buys would be best ...

Swish treats the product itself as media-placed directly into baskets, at the right time, for the right people. We offer a ...