Jason Downie, Making Science RAISING global CRO, described generative AI and agentic AI with the analogy of a baseball game.

Sports-betting is evolving at breakneck speed, driven by shifting regulations, rapid tech innovation, and a surge of new entrants competing for the same passionate audiences. Across the globe, new ...

Nigeria’s billboard and outdoor advertising market is facing fresh calls for reform, as regulators and industry stakeholders warn that outdated practices and weak credibility could undermine its ...

Friday marks the end of week one of the antitrust remedies trial between Google and the Department of Justice (DOJ). The ...

Comcast Advertising has released new research on the effects of contextual alignment in advertising. In this Q&A, Kristin Shumaker, Comcast Advertising Analyst, and Larry Allen, VP of Global Strategy ...

The answer came from Listn, the France-born platform that prominent industry players are quietly using to achieve impressive ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

If you read the latest analyst forecasts or industry headlines, a clear narrative emerges: programmatic is taking over connected TV. The reality is more ...

There are so many angles and nuances and decisions about what facts to communicate, which voices to include. And this is the ...

Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...