MediaPost

AI's Tipping Point: CMOs Say 'Batter Up' Without Integrating Tools

Jason Downie, Making Science RAISING global CRO, described generative AI and agentic AI with the analogy of a baseball game.
AdExchanger

Swish, A Company That’s Bringing Programmatic to Product Sampling, Announces Seed Funding

Swish, a startup that partners with retailers to provide product samples to people grocery shopping online, announces $2.3 ...

AI Is Reshaping Marketing by Reframing Decision-Making

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...
Digital Content Next

Programmatic confusion is holding CTV back – can we fix it?

If you read the latest analyst forecasts or industry headlines, a clear narrative emerges: programmatic is taking over connected TV. The reality is more ...

Five Risks Of Using Generative AI In Programmatic Advertising

Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...
AdExchanger

Amazon Expands Its Programmatic Integration With SiriusXM

Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP ...
exchangewire.com

Pixalate Releases Q2 2025 Global Connected TV (CTV) Ad Supply Chain Trends Reports

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report ...
Business Insider

All Marketing Leaders Say Their Employees Have Embraced AI for Their Marketing and Advertising Work; 25% Have Used it to Replace Humans

CHICAGO, Sept. 04, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced annual survey results showing that all ...