Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Rather than speculate on GenAI’s promise or peril, Thibault Schrepel suggests simple teaching experiments to uncover its ...

Generative AI tools, including ChatGPT, Claude and Gemini, can now create content, combine information and even mimic ...

To drive results, data must shape decisions in real time. That means prioritizing clarity, ownership and follow-through. When ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the ...

Growth companies that break through competitive barriers ask impossible questions that force teams beyond conventional thinking patterns.

In the months leading up to the 2024 U.S. presidential election, a team of researchers at MIT CSAIL, MIT Sloan, MIT LIDS, set ...

Lauren Edmonds and I have collaborated on several research projects around online program demand, competition and design for my institution. As a leader at EAB, Lauren is well placed to help us ...

As more companies and startups join forces with government and academia in chip design projects, issues around data sharing, ...

Without further ado, here are the winners of the 2025 Ig Nobel prizes.

With the launch of Notion Agent and customizable 'Custom Agents,' the productivity platform is betting that AI can handle the ...

A workplace environment that rushes past questions silences curiosity. Making time for inquiry strengthens trust, boosts productivity, and fuels lasting success.