Online sales now make up 25% of IKEA India’s business, as post-Covid consumers increasingly embrace digital shopping, driving strong growth for the brand.

Ikea grasped the moment and put out a Severance-inspired ad: "for work that is mysterious and important". I love how it embraces the shared aesthetic, that obscure space between mid- and late-century ...

Ingka Group, the parent company of global furniture retail giant, Ikea last week reported a growth of 5.7% in retail sales for the financial year 2023 over the last year, amounting to 41.7 billion ...

Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ ...