Ingka Group, the parent company of global furniture retail giant, Ikea last week reported a growth of 5.7% in retail sales for the financial year 2023 over the last year, amounting to 41.7 billion ...

Online sales now make up 25% of IKEA India’s business, as post-Covid consumers increasingly embrace digital shopping, driving strong growth for the brand.

Ikea grasped the moment and put out a Severance-inspired ad: "for work that is mysterious and important". I love how it embraces the shared aesthetic, that obscure space between mid- and late-century ...

Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ ...

Before moving to India, John Achillea managed an Ikea store in St. Louis, Missouri, that got 1.6 million visitors a year. That was nothing. Achillea, who started working for Ikea in 1996, is now ...

An Ikea ad concept has gone viral, showing how AI ads can reduce the time and cost to create them. The ad capitalizes on Ikea's branding -- the build-it-yourself model. The ad begins with a wide shot ...