The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

Victor Wembanyama is doing something wrong. The 7-foot-3 unicorn, still in the early stages of rewriting how basketball is played, just made a move few in the world can. But it’s the antithesis of why ...

Leadership Development Programs, Future Managers, Sierra Leone, Strategic Competence, Digital Skills, Curriculum Evaluation, ...

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To counter these psychological tactics, McGuire argued for a form of cognitive inoculation that would work much like a ...

This paper proposes a non-pecuniary measure of career achievement, seniority. Based on a database of over 150 million resumes, this metric exploits the variation in how long it takes workers to attain ...

Sopoaga, F. , Colhoun, S. , Nada-Raja, S. and Fruean, D. (2025) Successful First-Year Pacific University Students in New Zealand: What Can We Learn from Their Journey?. Open Journal of Social Sciences ...