Businesses use the marketing mix to determine how to promote and position their products to appeal to their target audiences. However, marketing services – rather than products – requires a different ...

Marketing can be defined as the means to communicate value to customers or, more formally, as “the science of satisfying consumers’ needs profitably,” according to one of my former Harvard University ...

In the world of business, the marketing mix has always been the backbone of how companies approach their audiences.

Marketing Science, Vol. 25, No. 5 (Sep. - Oct., 2006), pp. 440-456 (17 pages) We develop a demand model for technology products that captures the effect of changes in the portfolio of models offered ...