Psychology should be the fifth “P” in marketing. No matter how thoughtful your product design, how competitive your price or ...

In today’s volatile economy, strategic communication is essential for protecting brand equity, managing perception and ...

Marketing chief Marisa Thalberg discussed how marketers can engage holiday shoppers amid economic uncertainty.

With 400+ ETFs on offer, choice overload is real. Here, I share a simple framework to help you pick products that pull their ...

Not that it has been ignored, but price is rarely included as a key part of strategy. It is usually considered tactical and ...

As brands quietly shrink products without lowering prices, consumer trust is taking a hit. Once unnoticed, shrinkflation is ...

Look beyond the marketing, the fancy packaging, and the celebrity hype that drive up the prices for these bourbons and seek ...

When buying tequila, you may be tempted to pay more for a high-end bottle, but that isn't always a good idea. Here's our ...

The HP EliteBook 8 G1a is a Copilot+ PC with an excellent mix of CPU performance and battery life. It's a solid package, but ...

Chex Mix had a hit with a new package this summer, a big clear jar of the snack mix that boosted sales for the General ...

FORGET pricey French champers – pop the cork on top British bubbly instead. An English sparkling wine has been named the ...

If you have ever wondered why gas stations charge an extra 9/10th of a cent on prices, the answer is simple and goes back a ...