McDonald's remains a defensive play, outperforming premium discretionary peers and holding up well versus other retail ...

Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

McDonald’s is planning to close of its standalone beverage concept, CosMc’s, starting in late June. The fast-food giant is ...

The wrap, which featured chicken breast strips, onions, Caesar-style sauce, bacon and lettuce, was initially introduced in ...

McDonald’s has debuted its most dynamic store yet at Admiralty Station, Hong Kong, unveiling a bold new “Mood-Engine” design ...

The fast-food giant insisted the pilot program paved the way for a major new push into the competitive specialty drink market ...

McDonald’s has appointed a new CMO to head up marketing in the UK and Ireland, promoting internally to fill the role.

China continues to play a central role in McDonald's international strategy. Of the roughly 2,200 new stores the company ...

The CosMc’s experience, at least as we first knew it, is coming to an end. McDonald’s on Friday announced, starting in late ...

This week, McDonald’s announced that most of its U.S. locations will have extended late-night hours through the summer. When ...

McDonald's has announced an expansion of its late-night hours at a "vast majority" of its locations across the US until ...

McDonald’s is closing all CosMc’s locations by June, ending its pilot of a snack-and-sip concept. But the chain says drinks ...