As professional women's sports continue to grow in visibility and influence, marketing campaigns aimed at celebrating female athletes face increasing scrutiny. The recent collabor ...

Ryan Williams has inked a major Name, Image and Likeness deal ahead of the 2025 football season. The Alabama football sophomore wide receiver was announced as a Nike athlete, joining a team of ...

Nike drew praise for a new ad featuring golfer Scottie Scheffler and his son, marking a shift in marketing strategy after years of backlash over "woke" campaigns.

Celebrity endorsements are designed to bring in big business, but on occasion, they flop. These are the biggest celebrity endorsement failures of all time.

There is a long history of Nike athletes promoting their signature sneakers on late-night talk shows. Michael Jordan, Kobe Bryant, LeBron James, and now Sabrina Ionescu have all used the massive ...

Nike is behind a new independent Substack publication focused on athletes and their experiences with sport.

Ryan Williams has inked a major Name, Image and Likeness deal ahead of the 2025 football season. The Alabama football sophomore wide receiver was announced as a Nike athlete, joining a team of ...

President Donald Trump will establish new national rules on sponsorship of college athletes around the country!

Highlights showing how Nike dominated its competitors on the first night of the 2025 WNBA All-Star Weekend.

Paige Bueckers is living up to the No. 1 pick hype, and her Nike G.T. Cut 4s are giving shark vibes. Sneaker season is boiling over.

Ryan Williams just did it. The Alabama football superstar has signed a name, image, and likeness deal with Nike, the company announced Friday. That makes the sophomore receiver a Nike athlete.

"Thanks for the Nike ad" - Caitlin Clark fires back at Kelsey Plum after her thoughtless Instagram post originally appeared on Basketball Network. The rivalry between Indiana Fever guard Caitlin ...