Celebrity endorsements are designed to bring in big business, but on occasion, they flop. These are the biggest celebrity endorsement failures of all time.

As professional women's sports continue to grow in visibility and influence, marketing campaigns aimed at celebrating female athletes face increasing scrutiny. The recent collabor ...

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Ryan Williams has inked a major Name, Image and Likeness deal ahead of the 2025 football season. The Alabama football sophomore wide receiver was announced as a Nike athlete, joining a team of ...

The Championships at Wimbledon are done for another year, and once again, Nike beat its competitors in the men's draw. With Jannik Sinner and Carlos Alcaraz competing in the final, Nike was ...

When it comes to Nike Legacy athletes coaching or legacies to their program, everyone should be considered. Michael Vick, who was a signature athlete for Nike, is the head coach at Norfolk State.

Like Deion’s Diamond Turfs, Jackson’s SC Trainers and Barkley’s CB line are all still released in retro lines today. They are relevant and arguably the biggest ‘sneaker culture’ names ...

Conversations about an athlete’s equipment risk diminishing the effort required to run, say, a four-minute mile or 100-mile foot race. But when Caleb Olson crossed the finish line at Western States, ...

Learn Diogo Jota's net worth in 2025, including his Liverpool salary, endorsement deals, and total career earnings. Find out how much the football star is worth.

Ohio State wide receiver Jeremiah Smith made a decision that could have a huge impact on the sports world.

The latter, he believes, is well supported by effective marketing and the many athlete endorsements it's managed to collect.

Nike's recovery gains momentum with strong Q4 results, e-commerce growth, and innovative strategies.