Celebrity endorsements are designed to bring in big business, but on occasion, they flop. These are the biggest celebrity endorsement failures of all time.

As professional women's sports continue to grow in visibility and influence, marketing campaigns aimed at celebrating female athletes face increasing scrutiny. The recent collabor ...

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Student athletes take center stage in financial revolutionPresident Donald Trump has been dealt an early blow in his libel lawsuit against media mogul Rupert Murdoch and the Wall Street Journal ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

There is a long history of Nike athletes promoting their signature sneakers on late-night talk shows. Michael Jordan, Kobe Bryant, LeBron James, and now Sabrina Ionescu have all used the massive ...

Arizona Sen. Ruben Gallego, once praised for his support of LGBTQ+ rights, is being criticized after suggesting transgender girls should not compete in school sports aligned with their gender identity ...

And schools are not exactly lining up to disclose how much money is being doled out, some using the excuse that the athletes are not being paid with public money. Congress has gotten involved with ...

Caitlin Clark already inked an agreement to a reported $28 million endorsement deal with Nike. It comes with her signature shoe. The timing of the playful jab at Plum was opportune.

"Thanks for the Nike ad" - Caitlin Clark fires back at Kelsey Plum after her thoughtless Instagram post originally appeared on Basketball Network. The rivalry between Indiana Fever guard Caitlin ...