Nike's billboards, directed at runners in the 2025 London Marathon that drew more than 56,000 participants, included the slogans, "Never again, until next year" and "Never again, see you next year." ...

Still, it is a talking point that Nike has a 15-year, $252 million apparell deal with Ohio State that was signed in 2018 and OSU's most notable athlete is going to be rocking Adidas.

Several female athletes and former San Jose State associate coach Melissa Batie-Smoose demanded Nike respond to the reporting in an ad for XX-XY. “Over 1900 females have been displaced by males ...

Several female athletes appeared in an XX-XY Athletics ad sending messages to Nike amid the fight to protect girls' and women's sports. NEW You can now listen to Fox News articles!

SAN LEANDRO (WPVI) -- Former 49er Colin Kaepernick is back in the headlines, this time for being one of the faces for Nike's latest ad campaign. Kaepernick unveiled the ad on Twitter, which says ...

Nike drew praise for a new ad featuring golfer Scottie Scheffler and his son, marking a shift in marketing strategy after years of backlash over "woke" campaigns.

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

After Nike debuted its first Super Bowl commercial in 27 years, featuring a star-studded lineup of women athletes including Caitlin Clark, Sha'Carri Richardson, Jordan Chiles and JuJu Watkins ...