Srinivas argued that Google’s reliance on advertising revenue is fundamentally at odds with the future of AI-driven web ...

Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task ...

The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s ...

Perplexity CEO Aravind Srinivas calls out Google’s ad-based model, pushing for a user-first AI browser revolution.

Advertising first. Perplexity.ai is introducing ads to its results — the first advertising deployment ... the AI advertising strategy may contradict efforts to accelerate adoption rates among ...

TL;DR Key Takeaways : Combining Perplexity and NotebookLM enhances strategy development by streamlining research, analysis, and plan creation into a structured three-step workflow.

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

Here's how AI determines which content gets seen — and why visibility now drives brand performance. The post Why visibility ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

In an era where AI decides which brands get surfaced, summarized or cited, the question isn't "How can I rank higher?" It is ...