AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.

For over two decades, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. Because of this market dominance, ...

Learn how Generative Engine Optimization (GEO) helps your content get retrieved, interpreted, and cited inside AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews. Generative ...

As Immigration and Customs Enforcement was racing to add 10,000 new officers to its force, an artificial intelligence error in how their applications were processed ...

Exclusive NBC News reporting found that some ICE officers were sent out into the field without proper training. The error was because an AI tool used to help ICE identify potential new recruits with ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

Is there a famous onscreen duo who’s spent less time on screen together than Matt Damon and Ben Affleck? The two actors grew up together and have been close friends for far longer than either has been ...

Both search sites have frill-free designs with little else aside from a search box. Google frequently updates its logo to honor holidays and other special occasions. Both let you opt for a dark or ...