Roblox is a very unique gaming platform, no matter how you view it. But could some look at this as the future of digital ...

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Roblox trades at ~50x EV/EBITDA; and thus, is priced for near-flawless execution. Any slowdown in user growth, monetization, or margin expansion could trigger sharp multiple compression.

In just under two months, a Roblox user-created game called Grow a Garden has become a massive hit.

Roblox is targeting one billion DAUs, which the company believes will come through an expansion into social communication, shopping, entertainment, and learning.

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items in Roblox.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs.

Roblox is going to let creators sell physical items from their games. It’s opening up its Commerce APIs to eligible Roblox creators, and Shopify is the first “integrated partner” for the APIs.

Roblox creators and brands can now sell physical real-world products directly to users playing the game. The long-awaited commerce feature is powered by Shopify and was announced alongside brand ...