Online gaming platform Roblox has improved its commerce capabilities by launching its commerce application programming ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Roblox announced Thursday that creators can now sell physical merchandise directly within their games and experiences on the ...

The ability to purchase physical products will be available in all-ages experiences for U.S. users ages 13 and up. Roblox ...

Roblox has introdued a plan for its creators that would potentially make them millions, by selling physical products directly within their experiences ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

In today’s Digest, we discuss the launch of Netflix’s of in-house ad tech suite across EMEA, Roblox’s in-game merch sales and Netflix’s use of AI to seamlessly integrate ads into the streaming ...