Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Roblox reports it has nearly 100 million daily users, many of whom are already habituated to virtual shopping for their in-game avatars. The next step in the platform’s commerce ambitions is two ...

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Yet, investors have reservations about Roblox's dependence on selling Robux (its digital currency) for revenue. So, its ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

In other words, this partnership could help turbocharge Roblox's growth machine, allowing it to iterate on its business model as it rides the metaverse trend. While the latest partnership with ...

Roblox's stock surges on growth and cash flow improvements, but slowing growth and cost concerns may pressure valuation.