Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Roblox reports it has nearly 100 million daily users, many of whom are already habituated to virtual shopping for their in-game avatars. The next step in the platform’s commerce ambitions is two ...

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty products without leaving the platform — starting with Fenty Beauty.

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since ...

Live shopping, music discovery within the app ... thanks to its accurate responses and consistent updates. Roblox continues its dominance as the leading metaverse gaming platform on Android. Players ...