The British Museum’s wildly anticipated Samurai exhibition is now underway. And we are, safe to say, obsessed… While everyone ...

How to Make Perfect Matcha: Expert Tips From a Japanese Tea Master ...

As New Year’s resolutions go, one of the top has to be to swallow more green stuff. Filling the plate with veggies is one option, but what if it’s possible to consume greens as a smooth, unctuous sip ...

Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

Headline: Matcha quality decline: Is it a ‘victim of its own success’? Matcha has taken the world by storm. The green flavour has, in a short time, gone from relative obscurity to omnipresence.

A couple of years ago, Pokémon introduced a new monster: Poltchageist, a “Grass/Ghost type” with special abilities in “hospitality” and being “heatproof.” It is wily and homicidal; it is also matcha.

Gozen Matcha, from a 400-year samurai family, the Elixir of the Samurai, promotes longevity through microbiome farming. UNITED KINGDOM, November 12, 2025 / EINPresswire.com / -- At the Expo 2025 in ...

The kit targets those who subscribe to the matcha craze in more ritualistic ways than those simply ordering the aesthetic strawberry matcha lattes with cold foam tops. It’s for those of us who ...

The latest Japanese teahouse to open in Manhattan provides a lesson in ancient matcha rituals. The sensory experience begins with the smell of incense inside Sōrate’s new outpost in the Flatiron ...