Big Changes Are Coming to Starbucks Rewards originally appeared on Parade.

Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between ...

The coffee chain is piloting a new store design, simplifying its menu, and trying other tactics to bring back customers.

Amid sluggish sales, Starbucks has been brewing up plans to turn things around with its "Back to Starbucks" strategy. Empower ...

She spends at least an hour a day on TikTok to see what’s trending to make the menu “relevant, modern and premium.” Starbucks ...

After simplifying its menu, the coffee giant will focus on experiential beverages, artisanal foods and non-coffee drinks.

Just a few weeks ago, Starbucks announced a significant overhaul is coming to over 1,000 of its stores by the end of the year ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

WASHINGTON — Starbucks is shutting down its “Pick Up” store format, phasing out the mobile-order-only model by fiscal year ...

Starbucks rolled out its fall menu and some fans are livid. PSL fans, you're safe, but another seasonal favorite without a ...

The chain is trying to lure back customers by renovating 1,000 stores with comfortable chairs, couches, tables and power outlets in the next year.