Big Changes Are Coming to Starbucks Rewards originally appeared on Parade.

Starbucks is perhaps the most recognizable coffee brand in the world, yet it is underperforming in recent years.

The coffee chain is piloting a new store design, simplifying its menu, and trying other tactics to bring back customers.

Amid sluggish sales, Starbucks has been brewing up plans to turn things around with its "Back to Starbucks" strategy. Empower ...

She spends at least an hour a day on TikTok to see what’s trending to make the menu “relevant, modern and premium.” Starbucks ...

Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between ...

Just a few weeks ago, Starbucks announced a significant overhaul is coming to over 1,000 of its stores by the end of the year ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...

Starbucks rolled out its fall menu and some fans are livid. PSL fans, you're safe, but another seasonal favorite without a ...

Starbucks will soon offer protein cold foam and is exploring gluten free and protein-centric foods, CEO Brian Niccol said.