TV outcomes company EDO measured spots that drove the strongest consumer engagement based on search and site visits ...

The Mexican fast food restaurant first released its crispy chicken taco on June 17, and to celebrate the “24th day anniversary,” Taco Bell will be offering rewards members one a la carte Crispy ...

Enthusiasm for McDonald’s resurrection of the fan favorite Snack Wrap made it all the way to Wall Street, as shares of ...

A report by WorldAtlas has named the 10 least healthy fast-food chains in the U.S., analyzing menu nutrition data, gimmicks and marketing tactics to identify chains where a single meal can blow past ...

McDonald's is bringing back the Snack Wrap nationwide on July 10, sparking a "wrap war" amid multiple fast-food chains.

The Snack Wrap has officially returned to McDonald’s. Nine years after the iconic menu item was discontinued, it returned to ...

Drive-thru traffic has steadily fallen since the pandemic, even as other off-premise channels remain strong. That traffic ...

Scott Mezvinsky’s first 100 days as KFC Division CEO went as you might expect for a brand with roughly 32,000 locations ...

Review: McDonald's Chicken Snack Wraps are back and I sampled both varieties on release day. Here's what I think.

A partnership between Gun Lake Tribe and a northern Michigan developer is about to deliver a new Hot ‘n Now fast food ...

The Snack Wrap is back at McDonald's — but not exactly how you remember it. McDonald's revived the beloved chicken-based ...