TV outcomes company EDO measured spots that drove the strongest consumer engagement based on search and site visits ...

The Mexican fast food restaurant first released its crispy chicken taco on June 17, and to celebrate the “24th day anniversary,” Taco Bell will be offering rewards members one a la carte Crispy ...

Enthusiasm for McDonald’s resurrection of the fan favorite Snack Wrap made it all the way to Wall Street, as shares of ...

A report by WorldAtlas has named the 10 least healthy fast-food chains in the U.S., analyzing menu nutrition data, gimmicks and marketing tactics to identify chains where a single meal can blow past ...

Drive-thru traffic has steadily fallen since the pandemic, even as other off-premise channels remain strong. That traffic ...

McDonald's is bringing back the Snack Wrap nationwide on July 10, sparking a "wrap war" amid multiple fast-food chains.

Scott Mezvinsky’s first 100 days as KFC Division CEO went as you might expect for a brand with roughly 32,000 locations ...

The release coincides with McDonald’s Snack Wrap comeback, signaling heightened fast food competition around crispy chicken offerings. Move over, McDonald’s. There’s a new crispy chicken wrap in town.

Relive Arizona’s eighties drive-thru glory days with 15 long-lost fast-food favorites that locals still dream about.

Kate Kaneko is a tactician, planning to establish morning cafes in restaurants that are open only in the evening. Her debut ...