The ethical use of AI in content creation is perhaps the defining challenge of the media and marketing industry ...

Social media marketing companies are offering more or better services to show users the right product at the right time. With ...

TikTok Shop is revolutionising the way shoppers buy and discover products. Here’s how to use the platform to grow your ...

As The Drum Awards Festival celebrates the smartest social campaigns in the world, juror Que Ramli breaks down the rise of social search, the myth of always-on, and why TikTok’s real power lies far ...

TikTok Shop, the short-form video app’s e-commerce platform, made a big splash nearly two years ago when it first launched in ...

TikTok is mandating that Shop brands use a new AI ad tool starting September 1, and some aren't happy.

TikTok has begun warning frequent users attempting to upload a video on the platform that they can only use up to five ...

At Edinburgh International Film Festival, TikTok creators argued authenticity and passion can move audiences off their phones and into theaters — but whether that promise scales remains uncertain ...

InStyle's TikTok sitcom with creator guest stars and Gap's collaboration with rising girl group Katseye each garnered millions of views on TikTok.

As consumer brands look to enter new markets, few tools offer the reach, agility, and cultural relevance that TikTok Shop now ...

Many e-commerce brands, Amazon sellers, and UGC creators use TikTok to showcase products in an organic way. The key in product-focused captions is to keep it authentic and conversational – it should ...