TikTok has begun warning frequent users attempting to upload a video on the platform that they can only use up to five ...

What if the roar of the crowd is no longer the most powerful sound in sports? In the age of TikTok, a new, more dynamic ...

The ethical use of AI in content creation is perhaps the defining challenge of the media and marketing industry ...

The connection between social media and eCommerce has gone beyond the promotion of products. It is now more about the direct ...

Social commerce is reshaping retail as small brands like Hair Anatomy use TikTok Shop to turn authentic livestreams into ...

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

If brands were ever in any doubt over the influence that TikTok has over consumer behaviour, the evidence is simply overwhelming: videos with the hashtag #TikTokMadeMeBuyIt now boast over 4.6 billion ...

Brand suitability and safety measurement company Zefr has launched advanced brand suitability controls on TikTok. These controls will allow global advertisers to deploy category exclusions and ...