The Middle East is emerging as a standout market for the six-year-old makeup brand, shared chief executive officer Kimberly ...

"Skinny Tok" is an extreme dieting trend on TikTok that equates thinness with health. Experts warn the trend perpetuates ...

"I remember fake news being such a hot button of the 2016 election. Almost a decade later, it's way more rampant than ever ...

A Swansea pediatrician hopes his decade of content creation continues to inspire millions of viewers. Meet the TikTok doc.

Across music videos and stage performances, Yoonchae is often seen sporting a flush of bright blush. The members even call it ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Experts explain why you look and feel more confident during your follicular phase — and how to align your beauty routine with ...

Between TikTok trends, endless product launches, and advice that seems to contradict itself every other week, skincare can ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

On my summer to-do list? Drink lots of margs by the pool (and in tandem, try to avoid margarita burn ). Eat fries on patios and people-watch. Attend as many outdoor concerts, baseball games, and ...

TikTok trends like "snatched jawlines" are driving cosmetic requests. Top doctors discuss prioritizing natural results & ...

Gentle yet effective, Bubble's Magic Melt cleanser is able to break down oil, dirt, and the most stubborn makeup (my ...