Six months ago, we gave a name to the one-block stretch of Broadway where matcha-sipping, Jansport-wearing middle- and high-school girls swarm to shop and socialize: “Tween Row.” Now that it’s ...

Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...

While the term might make you roll your eyes, “tween” is the perfect word for anyone eight to 12 years old. It’s a combination of the words “teen” and “between,” a reflection of how many kids feel ...

More for You Stephen A. Smith walks out during TV segment about government shutdown Public Fury Grows Over Trump’s Attacks on Critics Top admiral steps down abruptly amid drug boat strikes Bengals vs.

Not too long ago, networks like Disney Channel and Nickelodeon ruled the airwaves—and the hearts of preteens. This shift has implications beyond entertainment. According to experts, the disappearance ...

Join us on our tropical vacation! Beach or pool, which will it be? A day of sun, sand, and good times! Police chiefs call for total ban on fly-camping Judge rules 'MyPillow Guy' Mike Lindell defamed ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Mostly, I remember the fluffy pens. When I was in elementary and middle school, nothing could be cooler than a fluffy pen, at least until it got covered in backpack grime and started to look like an ...

Words that have left my mouth more times than I can count. I started my Stanford experience the same way I start most things in life — through video. I spent four years in my high school’s video ...

Forbes contributors publish independent expert analyses and insights. I cover prestige beauty, wellness, men’s grooming and style. As the weather warms up, millions of visitors descend upon NYC keen ...