Perhaps Kai Cenat, the biggest Twitch streamer in America, can get the attention of the NBA on innovative ways to connect ...

Every aspiring basketball player with hoop dreams knows Kyrie Irving, whose decade-long career has become integral to NBA ...

Atlanta-based content creation group Any Means Possible (AMP) has increasingly become more relevant within the streaming space.

Load management among star players further affects viewership. In 2023, NBA All-Stars averaged 64.4 games played, compared to 79.2 games two decades earlier in 2003.

Across ABC, ESPN, and TNT, NBA viewership is down just 1% versus last year after being down about 20% prior to Christmas Day. Credit: Neville E. Guard-Imagn Images ABC ESPN NBA TNT Sports By Drew ...

So far, NBA viewership on the Disney-owned networks is relatively flat versus last year (down 1%), but TNT’s viewership has seen a 14% dip.

The average viewership for the entirety of 2025 NBA playoffs, which included 34 games, averaged 6.12 viewers across ABC and ESPN. Viewership for the 2025 playoffs was up 10% from 2024.

The audience for the 2025 NBA Playoffs on ESPN platforms (ESPN and ABC) is up 12% from last year, according to Nielsen.Through the Conference Semifinals (22 games), ESPN is averaging 4,883,000 ...

NBA All-Star Game viewership was down 13% vs last year. 2025 – 4.718M viewers across TNT/TBS/TruTV 2024 – 5.398M Note that Nielsen recently boosted OOH ratings and the Super Bowl set a record ...