Boomers prefer the Rolex Datejust while millennials go for Rolex Day-Dates, according to a report from The RealReal.

Rolex is finally getting into the secondary market. After an initial rollout of its new Certified Pre-Owned program in Switzerland, Austria, Germany, France, Denmark, and the U.K. in December, the ...

For many years, Rolex watches have been considered good investments because they appreciate over time and are always in ...

Chrono24, the biggest online watch marketplace, said Rolex’s decision to certify its pre-owned timepieces for resale by authorized dealers will boost sales as it legitimizes the secondhand market. “It ...

You could be paying more for a new Rolex watch at an authorized dealer in 2025 after used Rolex prices continued falling last year. But rising retail prices could be good news for collectors and ...

Rolex officially launched a program for certified pre-owned watches in December. The watches will be available for purchase Bucherer boutiques, Rolex's official retailer. The price of Rolex watches ...

Rolex is an exceptional company in many ways. If you own one of their watches, it’s reassuring that they’re known to hold their value well, but that also means you’ll be paying close to retail — or ...

However, the Daytona is uniquely hard to get, and for that reason it is also uniquely expensive on the pre-owned market. An expert watch collector and watch industry veteran (who prefers anonymity) ...