The Meta-owned messaging platform, WhatsApp, has commenced a per-message billing model for businesses, which started on July ...

Previously, businesses were charged ₹0.78 for an entire 24-hour conversation window. Under the new system, each message is individually priced at ₹0.78 ...

Under the updated scheme, companies will be charged for each template message sent, categorized into marketing, utility, and authentication ...

Businesses using WhatsApp to connect with customers may soon face higher monthly bills, as Meta is set to roll out a revised ...

New Delhi: Meta has announced a pricing overhaul for WhatsApp Business, set to take effect from July 1, 2025.The platform will transition from its existing conversation-based billing system to a ...

Nikila Srinivasan, Vice-President for Business Messaging at Meta, stated that this adjustment aims to simplify the pricing framework, offering greater predictability and utility for businesses ...

Meta-owned WhatsApp will be rolling out changes in pricing to its business platform soon. Starting July 1, the company will charge all businesses on a per-message basis instead of per-conversation ...

WhatsApp Business is changing its per-conversation rates for businesses — a conversation is a 24-hour thread between sellers and users. The company is reducing rates for utility messages and ...