Telling stories and selling ideas are among the advertising skills that translate to leading a startup business.

For the past 30 years, turn on the television and, at some point, you’ve likely encountered an “ask your doctor” ad. They’re ...

Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser ...

After deflecting the U.S. Justice Department’s attack on its illegal monopoly in online search, Google is facing another ...

If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.

The Trump administration has issued its first warnings to online services that offer unofficial versions of popular drugs ...

Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...

Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it ...

The directive focuses not only on TV advertising by the pharmaceutical industry but also on ads on social media and digital ...

For urgent care centers, winning patient attention now hinges on a smarter, more adaptive advertising strategy.

The big box chain store Lowe's Home Improvement agreed to settle a civil consumer protection lawsuit brought by multiple ...

The Washington Department of Revenue (DOR) released an Interim Guidance Statement (IGS) on Advertising Services implementing ...