I’m no Pollyanna, but it’s worth remembering we have our own alternative Four Horsemen. They serve as a source of renewal.
The Advertising and Promotion Commission approved a multiyear lease agreement with Ozark Folkways for the Walker-Stone House ...
If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.
After deflecting the U.S. Justice Department’s attack on its illegal monopoly in online search, Google is facing another ...
Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...
Advertising is a natural fit for Roblox. It sits on one of the largest captive audiences in digital media, and in the second ...
Telling stories and selling ideas are among the advertising skills that translate to leading a startup business.
Tech companies are eyeing ad-driven revenue streams to offset a possible investment market recession. Without proper ...
"I think 'all-in' pricing is key because you want to be able to make that apples-to-applies comparison," said state Sen.
Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it ...
Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser ...
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