AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences, according to The Hollywood Reporter. In a statement, the ...

Ever wanted to eat your popcorn directly out of Galactus’ head? Well, if you plan on seeing The Fantastic Four: First Steps in theaters, you’ll be able to do just that. The Galactus popcorn bucket for ...

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AMC is adding more commercials before screenings, and movie-goers are not taking it well. The theater chain announced this week it has struck a deal to air a new wave of pre-movie ads starting July 1.

Movie theater chains have revealed the exclusive “The Fantastic Four: First Steps”-inspired novelties they will offer this ...

Fantastic Four popcorn bucket is here and it is a giant Galactus head. Marvel is claiming to be the universe's biggest ...

Moviefone speaks with Kevin Smith about the 25th Anniversary of 'Dogma'. “I get to revisit the kid who got me here, so it’s ...