AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in the United States and the world, today announced that its ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences, according to The Hollywood Reporter. In a statement, the ...

Ever wanted to eat your popcorn directly out of Galactus’ head? Well, if you plan on seeing The Fantastic Four: First Steps in theaters, you’ll be able to do just that. The Galactus popcorn bucket for ...

The former AMC theater in Big Rapids will reopen with luxury seating and first-run movies after a major renovation.