Thrill seekers watched 30-year-old Colby Raha channel his inner Evel Knievel, the Butte native who struck fame decades ago with daredevil motorcycle jumps — many ending in life-threatening crashes.

Cardlytics reported a remarkable 92% increase in activations and a 48% increase in redemptions year-over-year with a top 5 bank partner. This growth was attributed to enhanced marketing and ...