Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its ...

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Key Takeaways UBS raised its price target for Starbucks shares, stating that CEO Brian Niccol's turnaround plan could succeed ...

Howard Schultz gave a full endorsement of Starbucks Chief Executive Brian Niccol’s turnaround plan, with the chain’s former ...

Starbucks Corporation (NASDAQ:SBUX) is one of the best stocks to buy for beginners now. On June 12, Goldman Sachs analysts, ...

Starbucks CEO Brian Niccol is owning up to a key mistake, and he’s got a bold plan to fix it. Speaking with Axios this week, ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas.

We recently published a list of Jim Cramer Discusses Quantum Computing Stocks Among These 12 Stocks. In this article, we are ...

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...