Toyota's strategy in China focuses on affordable EVs with advanced tech features, aiming to regain market share from competitors.

With the bZ3X, the Japanese automaker seeks to tackle fierce competition and plans a wholly owned factory in China.

Affordable electric vehicles are spearheading China’s assault on a traditional stronghold for Japanese automakers ...

BYD is China's rising electric vehicle giant, but it's still struggling to sell cars in Japan. Plus: America's auto sector has a warning for the broader economy.

BYD is bringing China’s EV price war, which it helped ignite, overseas. After launching steep discounts of up to ...

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BYD has sold just 5,300 EVs in Japan since early 2023 despite opening 45 outlets and expanding its lineup. The Chinese automaker is now offering discounts of up to JPY 1 million to spur demand.

The analyst noted that the company’s slow growth highlights the loyalty of Japanese buyers to domestic brands and hybrids.

For BYD, the mixed response in the Japanese auto market stands out when compared to the rising sales in the European market. Despite the challenges surrounding its operation, the company is still ...

BYD (BYDDF) entered the Japanese market over two years ago and continues to struggle to win over drivers, Emi Tanimoto of Bloomberg reports. After ...

More than two years after BYD Co.’s high-profile foray into the Japanese market, the Chinese electric vehicle maker is still struggling to win over drivers.

BYD has confirmed that Berkshire Hathaway completely sold off its remaining shares earlier this year, ending a 17-year run that began in 2008.