We knew Jaguar’s rebranding strategy was disastrous for the brand, but new hard data shows just how badly sales tanked. While ...

Named the Royal Edition, Mitsuoka is offering the car in three distinctive shades of Royal Green, Royal Red, and Royal White.

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

Consumer research also showed progress. Focus group testing indicates that 20 percent more people see Jaguar as a brand ...

Jaguar sales plunge 97.5% in Europe; after disastrous ‘Copy Nothing’ woke rebrand. The company sold just 49 cars in April ...

The results of the Auto Express New Car Awards were announced this week with the fantastic Skoda Elroq taking the overall win ...

British luxury carmaker Jaguar Land Rover reported a 10.7% drop in first-quarter sales, its Indian parent Tata Motors said on Monday, hit by a temporary pause in shipments to the U.S and a wind-down ...

Jaguar Land Rover (JLR) sales have slid sharply over the past three months after a temporary pause in exports to the US and ...