We think that this is a good use case of generative AI, as it can save Netflix users from endlessly scrolling and not being ...

From personalized content to AI companions that anticipate needs, technology is shifting from being helpful to being deeply ...

Netflix is embracing AI to improve the streaming experience for the average viewer. Thankfully, the approach is steeped in practicality, and not AI gimmicks.

Netflix today announced it's introducing an AI chatbot into its iOS app as "a small opt-in beta". It will let you search for shows and movies "using natural, conversational phrases", the company says.

It's probably the least surprising move of the year. Netflix today announced it's introducing an AI chatbot into its iOS app ...

Netflix is commencing production on new Korean action comedy thriller, “Husbands in Action,” featuring an unconventional ...

Two Netflix chiefs break down the streaming giant's new homepage and the OpenAI-powered features subscribers can now use.

Netflix launches new TV design and AI-powered search to boost live content, gaming, and personalized viewing across all ...

The streamer is stepping into a new era of discovery, vertical scrolling, and chatbot-assisted watching. Netflix is in the ...

Netflix is overhauling its TV homepage with a chatbot powered by generative AI as well as TikTok-style short-form reels.

Can’t find anything good to binge on Netflix? A generative AI chatbot will soon be on call to help pick your next show.