Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Childcare experts called on Mattel to end a previously-announced collaboration with OpenAI that would implement the ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights ...

Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it—be it through Barbie, Fisher-Price, ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

"With OpenAI, Mattel has access to an advanced set of AI capabilities alongside new tools to enable productivity, creativity and companywide transformation at scale," he added in a statement.

EL SEGUNDO, Calif., June 12, 2025--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and OpenAI ...

AI-powered toys can give children the illusion of real human empathy. However, this pretend intimacy can be harmful to ...

The Mattel deal follows partnerships OpenAI has signed with a range of media companies, including The Atlantic, News Corp., The Daily Telegraph and The Financial Times.

Mattel has partnered with OpenAI to develop AI-powered toys and games. With this move, the Barbie-maker is planning to address declining demand in the toy market.

Mattel shares rose 1.8% to $19.59 earlier Thursday, before edging down to $19.30 in after-hours trading. Mattel and OpenAI did not respond to a request for comment from Business Insider.