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TL;DR: Sony is testing dynamic pricing on select first-party PlayStation Store games, adjusting prices based on user data like playtime and location. Since November 2025, over 190 games across 70+ ...

Tracking site PSprices reported that Sony has allegedly been conducting an A/B pricing test since November 2025, affecting more than 150 games across 68 territories. The system apparently shows ...

WWE fans could get a nice discount on WWE 2K25 — if they live in the right place. According to PSPrices, Sony is currently running A/B testing on the PlayStation Store for a dynamic pricing experiment ...

Sony appears to be testing dynamic pricing on the PlayStation Store, where some users may see different discounts for the same game depending on account or region. The post Sony may be testing dynamic ...

Sony has been conducting a dynamic pricing experiment on the PlayStation Store The system has been running since November 2025 and affects Sony's own first-party games Users in certain regions are ...

Following Apple’s recent class action lawsuit, it’s now Sony’s turn as it’s taken to court over alleged unfair pricing on the PlayStation Store.

Sony is seemingly testing dynamic A/B pricing on the PlayStation Store.