The four GPUs in the lineup include the RTX 5070, RTX 5070 Ti, RTX 5080, and the RTX 5090. They start off at just $549 and go up to $1999. For now, there is no information on the cheaper RTX 5060 models, but they can be expected to be somewhere in the $350 to $400 range.

Nvidia is truly masterful at one thing: perfectly showcasing the graphics cards at the launch of a new GPU generation. This isn’t bad in itself; after all, a fruit seller at the market also advertises his bright red apples as a real treat.